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The Livestrong Foundation, formerly known as the Lance Armstrong Foundation,〔 is a United States nonprofit organization (501(c)(3)〔) that provides support for people affected by cancer. The foundation, based in Austin, Texas, was established in 1997 by cancer survivor and former professional road racing cyclist Lance Armstrong. The "Livestrong" brand was launched by the foundation in 2003. After being found guilty of doping, Lance Armstrong resigned from the foundation in 2013. ==History== The Livestrong Foundation states that its mission is 'to inspire and empower' cancer survivors and their families. The foundation also aims to provide support to guide people through the cancer experience. As of 2005, the foundation began phasing out its support of cancer research, and as of 2010, it no longer accepted research proposals. In 2008, Demand Media reached an agreement with the Livestrong Foundation to use the Livestrong name to create a spin-off website, Livestrong.com (unconnected to Livestrong.org), a commercial health and wellness site, supported by advertisers. Demand Media hired Armstrong as a spokesman.〔 The foundation was a title sponsor of Major League Soccer club Sporting Kansas City's home stadium from March 2011 to January 2013, when the naming agreement was terminated. Originally thought to be because Armstrong admitted that he had used performance-enhancing drugs, the deal was severed after both sides blamed the other for failing to live up to their agreement. Among its activities, the foundation lobbies governmental agencies, conducts research on cancer survivors, and funds a number of smaller non-profit organizations. The cornerstone of the foundation's work is the providing of free, direct, personalized support services for people navigating the physical, practical, emotional and financial challenges of having cancer. In this effort, the foundation aims to make the cancer care system more patient-focused. ==Livestrong wristband== The ''Livestrong wristband'' is a yellow〔Note: The maillot jaune is a yellow jersey worn by the leader of the Tour de France.〕 silicone gel bracelet program launched in May 2004 as a fund-raising item.〔(''Where the Money Goes'' ); Livestrong.org; retrieved January 14, 2013.〕 The bracelet was developed by Nike and its advertising agency, Wieden+Kennedy. The band became a popular fashion item in the United States by the end of the summer of 2004, and appeared on a majority of the contenders at the 2004 Tour de France. To date, 80 million Livestrong bracelets have been sold, and have inspired several other charitable organizations to start their own bracelet selling programs. Following Armstrong's lifetime ban for doping by USADA, CNN reported that people were crossing out the "V" on the wristband so that it read "LIE STRONG".〔Michael Pearson, ("Lance Armstrong's legacy may withstand accusations" ), cnn.com, October 12, 2012. Retrieved October 15, 2012.〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Livestrong Foundation」の詳細全文を読む スポンサード リンク
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